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LIMA(LIMA国际授权业协会)近日发布了一份报告,为全球衍生品市场带来了深度的剖析。根据衍生产品类型、版权作品类型和地理区域等性质的不同,报告对各板块衍生商品市场的销售情况和版权收入情况都做了详尽的分析。需要先说明的是,这里的衍生品(licensed merchandise)是狭义概念的特许授权商品,是基于电影版权进行的联合其他商业机构共同开发的商品。广义概念下基于电影版权衍生的所有非影院放映的电影产品都可称为衍生品,包括付费电视、视频点播、电子游戏、
LIMA (LIMA International Authorized Industry Association) recently released a report for the global derivatives market brought a deep analysis. According to the different types of derivative products, types of copyright works and geographic regions, the report provides an exhaustive analysis of the sales of the derivative products in each sector and the revenue from copyright. It should be noted that the licensed merchandise herein is a narrowly conception licensed product which is a product jointly developed by other commercial organizations based on the copyright of the movie. All of the non-cinema screening products derived from the movie copyright under the broad concept can be called derivatives, including pay-TV, video-on-demand, video games,