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SNS(Social Networking Services)即社会性网络服务,是一个为用户提供信息展示、交流与共享的平台。通过这个平台,可以为人们提供社会性网络的互联网应用服务。此外,SNS在网络应用中还有另外一种解释,全称为SocialNetworkSite,即社交网站或社交网。通过SNS,使互联网应用模式从传统的“人机对话”转变为“人与人对话”。现在,许多Web2.0网站都属于SNS,如IM、交友、视频分享、博客、播客、网络社区、音乐共享等。SNS可以通过个人服务器实现多人一起工作和娱乐,甚至可以让上百人聚集在一起召开会议、讨论问题、共享照片、欣赏音乐,形成并保有自己的网络社会圈子。近十年来,SNS及其应用在全球范围内迅速发展。2003年9月,MySpace上线;2004年2月,Facebook上线;随后,日韩的社交网络网站及应用纷纷上线;中国的SNS也层出不穷,如人人网、开心网、豆瓣网等,其中,人人网目前以1.4亿的注册用户数位居前列。近年来,作为移动互联网应用服务的新兴市场,移动SNS发展迅速,用户规模不断扩大,并正在走向普及阶段。
SNS (Social Networking Services) is a social networking service, which provides a platform for users to display, exchange and share information. Through this platform, we can provide people with Internet application services of social networks. In addition, SNS in the network application there is another explanation, all called SocialNetworkSite, that is, social networking sites or social networks. Through the SNS, the Internet application model from the traditional “man-machine dialogue ” into “people dialogue ”. Now, many Web2.0 sites belong to SNS, such as IM, friends, video sharing, blogging, podcasting, online communities, music sharing and more. SNS can work and play together with more than one person through a personal server, and even bring hundreds of people together to hold meetings, discuss issues, share photos, enjoy music, and form and maintain their own network of social circles. In the recent decade, SNS and its applications have been rapidly developed worldwide. In 2003 September, MySpace on line; February 2004, Facebook on the line; Subsequently, Japan and South Korea’s social networking sites and applications have been on the line; China’s SNS are also emerging, such as Renren, Kaixin, Douban, etc., of which people Renren currently has 140 million registered users in the forefront. In recent years, as an emerging market for mobile Internet applications and services, mobile SNS has developed rapidly and its subscribers have been expanding continuously.