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2012年9月26日,在国家会议中心举行的“华樽杯”第四届中国酒类品牌价值评议活动中,中国酒类流通协会和中华品牌战略研究院公布了2012年度中国酒类品牌价值200强。其中,酒鬼的品牌价值再创历史新高,品牌价值同比上升47%,达到66.76亿元。酒鬼酒以运营中心为依托,在精耕湖南大本营市场的同时,通过战略性招商的系列动作强力开拓省外市场,公司建立了南方、北方营销中心。在产品研发、渠道管理、终端促销、
On September 26, 2012, at the “Huarun Cup” 4th China Wine Brand Value Evaluation Activity held at the National Convention Center, the China Alcohol Circulation Association and China Brand Strategy Research Institute released the 2012 China Alcohol Top 200 brand value. Among them, the brand value of alcoholics hit a record high, the brand value rose 47%, reaching 6.676 billion yuan. Alcoholic liquor center to operate as the basis, in the intensive marketing base in Hunan at the same time, through a series of strategic investment strong open up the market outside the province, the company established a marketing center in the South, the North. In product development, channel management, terminal sales,