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一切广告都试图影响人们的生活,影响人们对商品的选择。广告的目的在于左右大众的意愿、观念和态度,劝说他们改变想法,促使他们购买某种商品或接受某种服务。这决定了广告文体具有其独特风格。好的广告能吸引读者或听者的注意力,能给人以深刻之印象,使顾客能长时间地记住商品的优点或特点。广告文体具备可读性,其语言大众化、口语化,其语言文字是具有特色的。英语广告的词汇特征突出地表现在以下几个方面:一、人称代词的频繁使用
All advertisements try to influence people’s lives and influence people’s choices of goods. The purpose of advertising is to influence the general public’s wishes, beliefs and attitudes, to persuade them to change their minds, to procure them to buy something or receive some kind of service. This determines the advertising style has its own unique style. Good ads attract the reader or listener’s attention and can give a deep impression so that the customer can remember the good or bad features of the good for a long time. Advertising style with readability, its language popular, colloquial, the language is unique. Vocabulary features of English advertisements are highlighted in the following aspects: First, the frequent use of personal pronouns