论文部分内容阅读
机关品牌建设能改进机关作风,提高工作效率和服务质量,树立机关单位在全社会和人民群众中的良好形象,在青岛品牌体系建设中发挥着越来越重要的作用,迅速成为全国学习的标杆。现在,从市直机关到区市机关,绝大多数拥有自己的品牌,但是,拥有并不等于发挥效益,存在也并不等于生命力旺盛,机关品牌建设不是简单的拟定概念,亦
Organizational brand building can improve the working style of institutions, improve work efficiency and service quality, and establish a good image of organs and units among the general public and the public. It plays an increasingly important role in the establishment of the brand system in Qingdao and quickly becomes the benchmark for nationwide learning . Now, from municipal authorities to municipal authorities, the overwhelming majority have their own brands. However, ownership does not mean that they are effective. Existence does not mean exuberant vitality. Organizational brand building is not a simple concept.