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当实体的城市社区具备了网络化的平台、出现了城市网络社区后,解决社区公共事务的需求将使它在实体世界较为单一的法理型权威外,产生另一种新的权威类型——个人魅力权威。这些权威的拥着者通过发布具有说服力的网帖而获得他人的信任和尊重,得到回帖者/读帖者自觉与自愿的服从。本文将研究的个案锁定于A小区网络论坛,先以量化为主的方式筛选出此论坛中的具有较高平均正面回帖率的ID,再以广义修辞学为视角,对上述ID网帖的说服力进行了微观的质化分析,以完成对选择城市网络社区——区辨社区网络权威拥有者——分析网络权威形成途径的整体论述。
When an entity’s urban community has a networked platform and the emergence of an urban online community, the need to address public affairs in the community will create another new type of authority beyond the single, juridical authority in the physical world - an individual Charm authority. The owners of these authorities gain the trust and respect of others through the publication of persuasive net posts, and obtain the voluntary and submissive obedience / response from replies / readers. This article will study the case locked in the A cell network forum, first quantify the way to filter out this forum with a high average positive response rate of the ID, and then from the perspective of general rhetoric, the above ID network posts persuasion Strength of micro-qualitative analysis to complete the choice of urban network community - to identify the authoritative owner of community networks - to analyze the formation of the network authority of the overall discussion.