论文部分内容阅读
英国 B&W 在宝华音响有限公司的强势推广下,在国内已经成为一个影音消费者家喻户晓的音响名牌,遍布全国的 B&W 专卖店、形象店加强了人们对 B&W 的认识,从签名版800、N800高端定位的音箱制品到普及型的 DM 系列、LM 系列,更是影音市场的消费热点。为进一步了解 B&W 的最新动态及宝华公司在未来中国内地市场策略,本刊记者借观摩2004秋季香港电子展之机,采访了宝华音响有限公司总经理陈锦文先生。采访地点就选在位于香港中环的 B&W 产品陈列室。由于彼此都是相识多年的老朋友,经过简短的寒暄我们即进入正式话题。
British B & W in Baohua audio limited strong promotion, has become a well-known consumer audio-visual brands in China, throughout the country B & W stores, store image to enhance people’s awareness of B & W, from the signature version 800, N800 high-end Positioning of the speaker products to the popular type of DM series, LM series, is the audio and video market, consumer hot spots. To learn more about the latest developments in B & W and BAUER’s marketing strategy in the Mainland of China in the future, our reporter interviewed Mr. CHAN Kam-wen, General Manager of BAUER Audio Co., Ltd. by observing the opportunity of the Hong Kong Electronics Fair in Fall 2004. The interview will be on the B & W showroom in Central, Hong Kong. Since we are acquainted with each other for many years old friends, after a brief greeting we entered the official topic.