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广电媒体均积累有大量音视频资料,在传媒竞争新格局下,善用宝贵的媒资,可在竞争中获得独家优势。如何激活这些宝藏,放大主流媒体的影响力?厦门广电近期的两个传播案例很有借鉴意义。
Radio and television media have accumulated a large number of audio and video data. Under the new pattern of media competition, making good use of valuable media resources can gain exclusive advantages in the competition. How to activate these treasures, to enlarge the influence of the mainstream media? Xiamen Broadcasting two recent cases of communication is very useful.