论文部分内容阅读
营销创新是企业创新的核心要素之一。知识经济时代的市场营销创新主要包括营销观念创新、营销方式创新、组织创新和人才创新;我国企业只有大力开展营销创新,才能更好地迎接知识经济的挑战。
Marketing innovation is one of the core elements of business innovation. Marketing innovation in the era of knowledge-based economy mainly includes marketing concept innovation, marketing method innovation, organizational innovation and talent innovation. Only by vigorously carrying out marketing innovation can Chinese enterprises better meet the challenge of knowledge-based economy.