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客户细分得目标是更好的了解客户并满足客户需求,以此提高公司的盈利能力,推动收入的增长。竞争激烈,如何才能保有高度盈利客户并维持他们的消费水平,进而吸引更多这类客户?如何能够使一般盈利客户像高度盈利客户一样消费?如何在逐步淘汰不盈利客户的同时,经济地为其提供服务?关键之一:细分特性IBM 在北美的公司调查中发现,差不多四分之三的公司使用多维度的客户视角。采用多维视角“意味着可以全面地了解客户的情况:即他们是谁、他们有何特征、他们需要什么、他们会如何反应、他们购买什么、他们何时进行购买以及他们为什么
The goal of customer segmentation is to better understand the customer and meet customer needs, in order to improve the company’s profitability and promote revenue growth. How can we keep highly profitable customers and maintain their consumption level so as to attract more such clients? How to make ordinary profitable clients consume like highly profitable clients? How to eliminate non-profitable customers while economically One of the key: Segmentation features IBM North America’s corporate survey found that almost three-quarters of companies use a multi-dimensional customer perspective. Using Multidimensional Perspectives ”means having a complete picture of customers: who they are, who they are, what they need, how they react, what they buy, when they make the purchase, and why they are