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网络技术及其应用的快速发展,不仅改变了人们的生活方式,也对整个市场营销的运作模式产生了巨大的影响。博客营销概念的出现,无疑为企业的市场营销开辟了一个全新的营销平台。博客也称网络日志,指一种特别的网络出版和发表文章的方式,倡导思想的交流和共享。博客营销,简单来说,就是利用博客这种网络应用形式开展的网络营销。
The rapid development of network technology and its application has not only changed people’s life style, but also has a huge impact on the operation mode of the entire marketing. The emergence of the concept of blog marketing, no doubt for the marketing of enterprises opened up a whole new marketing platform. Blogs, also known as blogs, refer to a particular way of publishing and publishing articles online, advocating the exchange and sharing of ideas. Blog marketing, in simple terms, is the use of blogs in this form of network marketing network marketing.