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改革开放以来,越来越多的电视广告进入千家万户。电视广告对儿童多方面的影响,正成为广大家长和教育界、文化界、妇女界、工商界、心理学界等学者、专家关心的热门话题。为此,本刊编辑部召开了“电视广告对孩子的影响”座谈会。参加座谈的十多位儿童教育专家、妇女工作者、新闻工作者及电视台广告制作者就电视广告对孩子身心发展的利弊以及应采取的对策展开了热烈讨论。现将这次座谈会论及的主要问题和论点综述如下:
Since the reform and opening up, more and more television advertisements have entered every household. The wide impact of television advertising on children is becoming a hot topic of concern to parents and educators, cultural communities, women’s, business, psychologists and other experts and scholars. To this end, our editorial department held a “TV ads on children ” forum. More than a dozen children’s education experts, women workers, journalists and TV commercials participating in the discussion paid a lively discussion on the pros and cons of television advertising on the physical and psychological development of children and the countermeasures they should take. The main issues and arguments discussed in this forum are summarized as follows: