论文部分内容阅读
电视媒体是受众日常媒体接触中最为常见的传统媒体。央视作为中国国家电视台,更以其权威性和巨大的影响力树立了在整个电视媒体全中无可比拟的传播优势。当传播进入“内容为王”的时代,媒体的制作水平在很大程度上影响和决定了被受众接受的程度。随着电视观众生活形态的变化,对电视媒体的研究在央视的诸多品质栏目中得到最为全面的
Television media is the most common traditional media in daily media contact. CCTV, as China’s state television station, has even established its unparalleled dissemination advantage throughout the television media with its authority and enormous influence. When disseminated into the era of “content is king”, the production level of the media greatly influences and determines the extent accepted by the audience. With the changes in the life style of television viewers, the research on the television media has been the most comprehensive among the many quality sections of CCTV