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和传统媒体近百年的历史相比,网络媒体仅仅处在起步阶段,无论是发展模式、编辑业务都要经过更多的摸索才能出现真正适合网络媒体遵循的规律。而网络媒体与传统媒体的合作,也同样不再仅限于信息源的合作,而是上升到创意合作、效益合作的阶段。作为新型的媒体,也唯有通过各种方式各种层次的合作,才可以迅速成为媒体大家庭中的一员。从传统媒体分析,报纸、杂志、电视、电台等媒体间也有着众多的合作,这些合作通常来自媒体间互换广告。
Compared with the history of the traditional media in the recent one hundred years, the online media is only in the initial stage. No matter the mode of development, the editorial business needs more exploration so that the law that the online media can follow can appear. The cooperation between online media and traditional media is also no longer limited to the cooperation of information sources, but also to the stage of creative cooperation and efficiency cooperation. As a new type of media, only through a variety of ways at all levels of cooperation, can quickly become a member of the media family. There is also a great deal of cooperation from traditional media analysis, newspapers, magazines, television, radio and other media, usually from media-exchange ads.