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企业的产品、行为、贡献在社会公众心目中的客观印象,就是企业形象。良好的企业形象,能吸引更多的用户,招徕更多的人才,更重要的是能增强内部员工的向心力和光荣的归属感。当前,在市场经济氛围中,企业形象成为众多企业关注的焦点,并被称为“软资源开发”,当作企业走向市场、走向国际、参与激烈竞争的手段和出奇制胜的法宝,成为企业新的经济生长点。 深圳康佳电子有限公司生产的康佳彩电以其大画面、高清晰度和造形完美赢得了广大用户的青睐,销量名列国内同行前茅。康佳电子有限公司十分重视企业形象的塑
The objective impression of the products, behaviors and contributions of the public in the public opinion is the corporate image. Good corporate image, to attract more users, attract more talent, more importantly, to enhance internal staff’s centripetal force and glorious sense of belonging. At present, in the atmosphere of a market economy, the corporate image has become the focus of many enterprises and is called the “soft resource development”. It has become the magic weapon for enterprises to go to the market, to go international, to participate in fierce competition and to win surprisingly surprises, and to become a new enterprise Economic growth point. Shenzhen Konka Electronics Co., Ltd. Konka color TV with its large screen, high definition and shape perfect won the majority of users of all ages, sales among the forefront of the domestic counterparts. Konka Electronics Co., Ltd. attaches great importance to the corporate image of plastic