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信息技术的革命性发展促成了产业的大变革,信息交互成本的降低使得旧的迷障散去,一片富饶的“新边疆”出现在媒体疆土的旁边。在“新边疆”的传统媒体这一侧,是我们所熟悉的,利用影响力进行“二次销售”的媒体运营模式,而另一侧,则是逐步出现的新土地:媒体运营新的可能和规则。不是说新土地出现,原有的土地就会完全沉入大海,但是新的大陆将由新旧土地共同组成,不进入和拓殖新边疆,意味着放弃新土地带来的丰饶新资源,在新的生态竞争中困守一隅,坐以待毙。用“新边疆”而非“新大陆”作为新媒
The revolutionary development of information technology has led to major changes in the industry. The reduction of the cost of information exchange has dispersed the old confusion and a fertile “new frontier” has appeared beside the media territory. On the side of the traditional media of the “new frontier,” we are familiar with the mode of media operation that uses the influence of “secondary sales.” On the other side, there is a gradual emergence of new media: the media Operate new possibilities and rules. It does not mean that the new land will appear, and the original land will completely sink into the sea. However, the new continent will consist of both old and new land, and will not enter and colonize the new frontier. This means abandoning the abundant new resources brought by the new land. In the new ecology Stayed in the competition corner, sit still. Use “new border” instead of “new mainland” as new media