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版权经营的宏观环境2014年中国电影票房收入增长显著。全国电影总票房296.39亿元。2015年1-3月,全国电影票房收入96.63亿元。据《中国传媒发展产业报告》显示,2014年电影行业占传媒产业总产值的3.4%,2015年2月中国单月票房达到40.5亿元,超过美国位居全球第一。电影行业不断发展,呈现出繁荣的景象。如图1所示。
Copyright Management Macro Environment 2014 China box office receipts increased significantly. The total box office of the national movie was 29.639 billion yuan. From January to March 2015, the national film box office revenue was 9.663 billion yuan. According to the “Report on China’s Media Development Industry”, the film industry accounted for 3.4% of the total output value of the media industry in 2014. China’s monthly box office reached 4.05 billion yuan in February 2015, surpassing the United States ranking first in the world. Film industry continues to develop, showing a prosperous scene. As shown in Figure 1.