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企业文化是一个企业在长期的生产经营实践中逐步形成的一种文化氛围、精神力量、经营境界以及广大员工所认同的道德规范和行为准则,其核心是企业的价值观念、经营理念、企业精神。企业文化既属于文化的范畴,又与企业的经营管理活动密不可分。正确处理企业文化建设与企业经营管理活动之间的关系,充分认识企业文化对企业经营活动及企业发展的作用,对于搞好企业文化建设,推动企业发展具有十分重要的现实意义。(一)企业文化自上世纪80年代中期传入我国后,其在企业经营管理中的地位和作用,已经被越来越多的企业所重视。一些企业成功地培育起富有个性特色的企业精神,树立起正确的经营理念,塑造起良好的企业形象,取得了可喜的成绩。但纵观各类企业在建设企业文化的过程中,还存在着一些模糊认识,其主要表现在:
Corporate culture is a kind of cultural atmosphere, spiritual strength, business realm and the moral norms and codes of conduct recognized by the majority of employees, which are gradually formed by a company in the long-term production and management practices. Its core is the value concept, business philosophy and entrepreneurial spirit of the enterprise . Corporate culture not only belongs to the category of culture, but also with the business management activities are inseparable. Correctly handling the relationship between corporate culture construction and business management activities and fully understanding the role of corporate culture in corporate management activities and business development have very important practical significance for improving enterprise culture and promoting enterprise development. (A) Since the enterprise culture came into our country in the mid-1980s, its position and role in the business management of enterprises have been valued by more and more enterprises. Some enterprises have successfully nurtured the entrepreneurial spirit of rich personality characteristics, set up the correct business philosophy, create a good corporate image, and achieved gratifying results. However, looking at all kinds of enterprises in the process of building corporate culture, there are still some vague understanding, which is mainly reflected in: