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1999年,上海通用别克和广州本田雅阁销售分别达到2万辆和1万辆。这两个数字的绝对量虽不算高,但考虑到两车在中国不长的历史以及中高的价位,如此销售业绩在汽车市场上依然引人瞩目。其实,广州本田雅阁和上海通用别克的入市,对中国轿车市场而言,绝不仅仅意味着两个新品牌的加入。由于通用和本田的“国际血缘”关系,随着两品牌营销体制和销售方式的全面亮相,我国轿车市场发生了显著变化:一方面,市场营销体制的主旋律走向特许品牌专营;另一方面,顾问式销售的成功模式开始在国内汽车流通领域推出,为我国轿车市场交易方式的推进吹进了一股清
In 1999, Shanghai GM Buick and Guangzhou Honda Accord sales reached 20,000 and 10,000 respectively. Although the absolute figures of these two figures are not high, considering the short history of the two vehicles in China and the high prices, the sales performance is still notable in the automotive market. In fact, the Guangzhou Honda Accord and Shanghai GM Buick into the market, the Chinese car market, not only means that the two new brands to join. Due to the relationship between GM and Honda, the car market in China has undergone significant changes with the full appearance of the two brands’ marketing system and sales methods. On the one hand, the main theme of the marketing system has been the franchise of franchised brands; on the other hand, , The successful mode of consultative sales started to be launched in the field of domestic automobile circulation, and a stock clearance was made for the promotion of the trading mode of the sedan market in China