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今年5月,浙江甲壳虫动漫文化创意总部及年产10亿元动漫产品项目,被列入浙江省2012年度浙商回归引进重大项目。7月2日,在浙江甲壳虫印刷包装有限公司生产车间里,“哒哒哒”的机器声里,一张张五颜六色、各式各样的精美卡片从印刷机中吐出,车间墙壁上随处可见种种动漫形象,彷佛置身于一个“动漫王国”。从2009年回开化县创办“甲壳虫”公司以来,在董事长李奇斌眼里,当年回开化创业,是一个非常明智的选择。短短3年,甲壳虫公司发展成集动漫开发、设计、生产、整合营销等为一体的文化创意企业,初步实现了从“制造业”到“创意文化产业”的华丽转变,去年销售额更是突破了4亿元。
In May this year, Zhejiang Beatles animation cultural creative headquarters and an annual output of 1 billion yuan animation products project, Zhejiang Province was included in the 2012 annual return of Zhejiang to introduce major projects. July 2, Zhejiang Beatles Printing and Packaging Co., Ltd. production workshop, “da da da ” sound of the machine, one by one colorful, all kinds of exquisite cards spit out from the printing press, workshop walls everywhere Can see a variety of anime images, as if exposure to an “anime Kingdom ”. Since returning to Kaihua County in 2009 to set up “Beatles”, Li Qi-bin, chairman of the eyes, was back to start a pioneering business, is a very wise choice. In just 3 years, Beatles Company has developed into a cultural and creative enterprise integrating animation development, design, production and integrated marketing, initially realizing the magnificent shift from “manufacturing” to “creative and cultural industries”. Last year Sales exceeded 400 million yuan.