推动传统媒体和新兴媒体的融合发展

• 作 者: 秦敏
• 机 构: 湖州广播电视台,
• 出 处: 视听纵横
• 发表日期: 2014年04期
• 关键词: 新媒体时代 舆论场 网民规模 娱乐频道 新媒体平台 新媒体传播 媒介形态 弯道超车 议题设置 视频新闻

当前,我们已从传统媒体时代进入了新媒体、全媒体时代。新媒体的蓬勃发展在冲击着传统媒体发展的同时,也给传统媒体带来了发展机遇。在新媒体时代,传统媒体只有发挥优势、取长补短、积极参与全媒体整合,才能重新焕发更为长远的生机和活力。

At present, we have entered the new media and media era from the traditional media era. The vigorous development of new media has hit the development of traditional media as well as brought opportunities for development for traditional media. In the new media era, traditional media can only rekindle its vitality and vitality in the long run only by giving full play to its advantages, complementing each other’s strengths and actively participating in the all-media integration.