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农村市场现状及市场推广中的难题在创维集团的营销网络概念里,经济落后的地级市、广大县级市场及乡镇市场均属于农村市场的范畴。农村市场的经销网络建设模式一般是在县级市场发展1～2家批发商进行区域市场总代理,并随批发商的乡镇网络发展乡镇级经销商。创维集团农村市场回款额占总销售回款的绝大部分,同时,农村市场需求量的利润增长是任何一个彩电厂商不可忽视的增长点,各厂家均投入大量的人力,物力、财力进行抢夺,如TCL在重点市县级市场建立经营部、长虹在县级市场设置区域分库房等。在综合实力的对比上,创维
Status Quo in Rural Market and Problems in Marketing In the concept of marketing network of Skyworth Group, the undeveloped prefecture-level cities, vast county-level markets and townships and townships all belong to the rural market. Distribution network in rural market construction mode is generally developed in the county-level market 1 to 2 wholesalers regional market distributor, and wholesale township network with the development of township-level dealers. Skyworth Group, the rural market accounts for the vast majority of the total amount of sales back, at the same time, the rural market demand for profit growth is any color TV manufacturers can not be ignored growth point, the manufacturers have invested a lot of manpower, material and financial resources to snatch, Such as TCL in the key city-level market to establish a business department, Changhong set up in the county-level market sub-warehouse and so on. In the overall strength of the comparison, Skyworth