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我国文化企业在经营管理的实践中还存在着很多问题,尤其在思想认识方面,法人治理结构方面,资源整合方面和运营能力方面都有很大的提升空间。文化企业是指在社会效益要求约束下,以追求利润最大化为目标,将思想、创意和人力资本等无形资源作为主要生产要素,生产和提供文化产品和服务,并通过出售这些产品和服务而获取商业利益的组织。随着时代的发展,人们对于文化产品的消费行为越来越人性化,这就要求文化企业要不断地探索全新的经营管理模式,实现文化产品的内容和层次的调整,以找到合适的发展战略,这是我国文化事业发展的要求,也是我国文化消费者对于文化企业提出的挑战,需要
There are still many problems in the practice of operation and management of our country’s cultural enterprises, especially in ideological understanding, corporate governance structure, resource integration and operational capability. Cultural enterprises refer to the objective of pursuing profit maximization under the restriction of social benefits and the intangible resources such as ideology, creativity and human capital as the main factors of production, production and provision of cultural products and services, and through the sale of these products and services An organization that has a commercial interest. With the development of the times, people are becoming more and more humanized for the consumption behavior of cultural products, which requires that cultural enterprises should constantly explore new management modes and adjust the contents and levels of cultural products so as to find a suitable development strategy , Which is the requirement for the development of our country’s cultural undertakings and also the challenge our cultural consumers put forward for cultural enterprises.