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包装设计的发展、产生是伴随人类社会的发展而进行的,当以经济为主导的社会成型时,消费观念随之改变,越来越多的人开始注重精神文化的享受,审美心理形成。随着消费文化、审美心理的发展,现代包装设计已趋于多元化发展,针对不同的消费人群、不同地区和国家的发展状况、不同领域等,其设计也不同。本文通过对包装设计发展过程、消费观念形成过程等的简单梳理,旨在论述消费观念与现代包装设计的关系,及前者对后者产生的影响。
The development of packaging design is accompanied by the development of human society. When the economy is dominated by society, the concept of consumption changes accordingly. More and more people begin to pay attention to the enjoyment of spiritual culture and aesthetic psychology. With the development of consumer culture and aesthetic psychology, modern packaging design has tended to be diversified. Its design is different according to different consumer groups, different regions and countries’ development status and different fields. Through the process of packaging design development, the formation of consumer attitudes and other simple carding, to discuss the relationship between consumer attitudes and modern packaging design, and the former the impact on the latter.