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3月中旬,笔者有幸作为公司赴山东党建工作考察小组成员之一,到青岛海尔集团进行了为期两天的学习考察。海尔以她博大的企业文化,优良的管理魅力,充满活力的“赛马机制”、独具创意的“市场链”和主题鲜明、富有特色的党建活动以及由此而产生的良好的企业声誉和形象,无不令我们折服与惊叹!一、基本慨况海尔是中国首批公布的十大驰名商标中唯一的家电名牌。海尔在张瑞敏总裁提出的创海尔世界名牌的思想指导下,企业从一个亏空147万元的小厂迅速成为拥有白色家电、黑色家电和米色家电的中国家电第一品牌。产品包括58大门类9200多个品种,企业销售收入以
In mid-March, the author had the honor of being one of the members of the company’s party inspection team for Shandong Party Construction. He went to Qingdao Haier Group for a two-day study tour. Haier’s broad corporate culture, excellent management charm, vibrant “horse race mechanism”, unique “market chain” and distinctive and distinctive party building activities and the resulting good Our company reputation and image are all convinced and amazing! First, the basic situation Haier is the only home appliance brand among the ten most famous well-known trademarks announced by China. Under the guidance of President Zhang Ruimin’s idea of creating Haier’s world famous brand, Haier quickly became the first brand of Chinese home appliances with white goods, black appliances and beige appliances from a small factory with a deficit of 1.47 million yuan. The products include more than 9,200 varieties of 58 gates, and the company’s sales revenue is