论文部分内容阅读
在越来越多的即时性沟通的今天,要满足人们视觉、心理、审美等方面的需求,就需要通过这种视觉化的形式进行信息的传达与情感交流。在这样的大背景下,对设计领域中的视觉传达的集约化、符号化提出了更多的要求。利用高度精炼概括的视觉形象能够将抽象化、概念化的含义转化成为一种具有艺术性、象征性、感染性、视觉化语言,并成为快速而有效的交流手段与媒介。本文就视觉传达中的视觉语言的创意思维与表现方法进行了说明,使设计师能更好的以超常规的方法塑造视觉语言,分析了视觉传达设计下的语言功能,阐述了不同背景下视觉传达中的视觉语言,从而让抽象的视觉传达呈现出它所特有的视觉语言魅力。
In today’s ever-increasing instant communication, to meet people’s visual, psychological, aesthetic and other needs, we need to use this visual form of information transmission and emotional exchange. Under such a background, more requirements are put forward on the intensification and symbolization of visual communication in the design field. The use of a highly refined and generalized visual image can translate abstraction and conceptualization into an artistic, symbolic, contagious, visual language and a fast and effective means of communication and media. This paper illustrates the creative thinking and presentation of visual language in visual communication, which enables designers to better shape visual language with unconventional methods, analyzes the language function under the visual communication design, and expounds the visual Convey the visual language in, so that the abstract visual communication presents its unique visual language charm.