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本文的讨论重点在于:从旅游开发角度来讲,究竟怎样的形象设计才能够激发旅游者旅游需求;从消费者的角度来讲,旅游者到底对什么样的旅游目的地信息更敏感。
This article’s discussion focuses on: from the perspective of tourism development, what kind of image design can stimulate tourism demand; from the perspective of consumers, what kind of tourism destination information is more sensitive to tourists.