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过去的三十年见证了中国电视剧市场的发展与崛起:从上世纪80年代国产剧的初次红火,到其后TVB港剧在国内市场的风靡,再到世纪之交“独播剧”与“首播剧”齐登场,直至全国卫视兴起“定制剧”风暴——电视剧一度成为中国电视产业发展的强劲推动力。然而近段时间以来,电视剧在当前的文化产品市场上的核心竞争力却日渐流失,其在受众生活中的不可替代性也正在被崛起中的其他文化产品形式所打破。
The past three decades have witnessed the development and rise of the Chinese TV drama market. From the initial success of the domestic drama in the 1980s to the popularity of the TVB Hong Kong drama in the domestic market and then to the turn of the century, “Premiere drama ” debut, until the rise of the National Satellite TV “custom drama ” storm - the television drama has become a strong driving force for the development of China’s television industry. However, recently, the core competitiveness of the drama in the current cultural product market has been gradually lost. Its irreplaceability in the audience life is also being broken by the rise of other forms of cultural products.