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在文化大繁荣大发展的时代背景下,群众文化建设也面临着新的挑战和考验。动漫作为当下流行文化的一种表现形式,以动漫节展、cosplay社团、动漫舞台剧、动漫衍伸产品等方式,以前所未有的速度与形式和群众文化活动有机结合,动漫将成为新时期群众文化建设的有效载体。在引导社会主义核心价值观、倡导文明生活方式,繁荣群众精神文化生活方面有着不可替代的作用。文章对群众文化载体进行分析的基础上,通过对动漫文化活动的现状、案例的分析,探讨动漫对于群众文化建设的重要意义。
Under the background of the great development of culture and prosperity, the mass culture construction also faces new challenges and tests. As an expression of current pop culture, animation is combined with mass cultural activities at an unprecedented speed and form, with animation festival exhibition, cosplay club, animation stage play, animation extension product, etc. Animation will become the mass culture in the new period Construction of an effective carrier. It plays an irreplaceable role in guiding the core values of socialism, advocating a civilized life style, and promoting the spiritual and cultural life of the masses. Based on the analysis of mass culture carrier, this article analyzes the current situation and case of cartoon culture activity and explores the significance of animation to mass culture construction.