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随着我国社会的不断发展与进步,网络信息技术日益成熟,改变了人们日常生活方式,越来越多的人更热衷与网络购物,不仅节省时间同时价格相对市场具有很大优势,因此,带动了电子商务企业的迅速发展。电子商务是一种新型产业,改变了传统的商业经营模式,运用网络信息技术进行互联网经商销售模式,同时这也成为了浙江经济发展的重要力量,在浙江电子商务企业不断发展过程中,也相继出现很多问题,尤其是融资困难,是当前各电商企业需要面临并解决的重点工作,因此,本文根据电子商务企业发展趋势及融资背景,详细分析了浙江电商企业的融资结构现状,并提出具体解决融资困难的对策。
With the continuous development and progress of our society, the network information technology is becoming increasingly mature, changing people’s daily life style, more and more people are more keen on Internet shopping, which not only saves time but also has a great advantage in price relative to the market. Therefore, The rapid development of e-commerce business. E-commerce is a new type of industry, changing the traditional business model, using Internet information technology for Internet business sales model, which has also become an important force in the economic development of Zhejiang Province, Zhejiang e-commerce business in the continuous development process, have also been Therefore, according to the development trend and financing background of e-commerce enterprises, this paper analyzes the current status of financing structure of e-commerce enterprises in Zhejiang in detail and puts forward Specific solution to financing difficulties.