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随着收入水平和生活质量的提高,如今消费者的消费理念与过去相比发生了很大变化。今天的消费者更多追求的是科技、环保、健康、时尚的产品,并要求在消费的过程中享受到快捷、方便、热情、公平、永久的服务,以实现其消费所获价值的最大化。在彩电市场里,液晶电视机正以“轻、薄、美观、环保”等特点越来越受到消费者的青睐。因此国内外彩电生产商纷纷进入液
With the improvement of income level and quality of life, the consumption concept of consumers nowadays has changed a lot compared with the past. Today’s consumers are pursuing more technology, environmental protection, healthier and more fashionable products, and they demand that they enjoy quick, convenient, enthusiastic, fair and permanent services in order to maximize the value of their consumption . In the color TV market, LCD TVs are becoming more and more popular among consumers due to their characteristics of “lightness, thinness, beautiful appearance and environmental protection”. Therefore, domestic and foreign color TV manufacturers have entered the liquid