论文部分内容阅读
90年代初期,报业市场爆发了酝酿已久的“发行大战”。这是一场没有硝烟却异常激烈的“战争”,由70年代末80年代初160余种迅速增至2000余种有全国统一刊号的各类报纸各出奇招争抢市场份额。在这场大战中,受到冲击最大的是以公费订阅为主的党报。由于不适应市场经济条件下新的发行机制,全国省以上党报的发行量几乎都处于不断下滑的趋势。党报如何在“发行大战”中突出重围?这成为业内人士长时期关注
In the early 1990s, there was a long-awaited “war of distribution” in the newspaper market. This is an unusually fierce “war.” From the late 1960s and early 1980s, more than 160 kinds of newspapers that rapidly increased to more than 2,000 kinds of nationally-run newspapers all made every effort to grab market share. In this battle, the party that received the most impact was the subscription-based party newspaper. Due to not adapting to the new issuance mechanism under market economy conditions, the circulation of party newspapers above the provincial level almost always is in a declining trend. How did the party newspaper stand out in the “war of release”? This has long been a concern in the industry