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如今,不少中小企业遇到了发展的瓶颈,处在“上不去”和“下不来”的阶段。产品越做越精,可企业的效益越来越差,投入与收益比,一年不如一年,企业缺乏持续的盈利能力。当今时代,企业要在市场中取胜就必须从信息经济升级到信任经济,老板们生产内容和制造故事的能力也就决定了自身的市场竞争力大小。现实中,有许多企业在产品出来后,总觉得
Today, many small and medium-sized enterprises (SMEs) have encountered bottlenecks in their development and are in a stage of “not going up” and “not coming down”. The more the more refined products, enterprises can get worse and worse, the input and income ratio, a year less than a year, the lack of sustained profitability of enterprises. In today’s era, to win the market, enterprises must upgrade from the information economy to the trust economy. The ability of the bosses to produce content and make stories also determines their own market competitiveness. In reality, there are many companies that always feel after the product comes out