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品牌是什么,有的人说是广告着力推广的产品形象,有人说是用户采购时认同的某种品质,也有人说是能联想到某些服务、产品或状态的形象。阿尔·里斯说,品牌是你在选择某种商品时所愿意为它多付出的那部分价格。
What is a brand, some people say that advertising is trying to promote the product image, some say that the quality of the user agreed to purchase some people say that some can think of some services, products or state of the image. Arris says the brand is the portion of the price that you are willing to pay for it when you select a product.