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随着人们对培训机构以及继续教育项目可选择性的增加,如何提升继续教育培训产品的品牌影响力,如何扩大继续教育项目的营销推广空间,如何合理进行继续教育成本预案与分析,如何科学制定继续教育产品商业价格,已成为衡量一个继续教育培训项目核心竞争力的关键指标。在继续教育办学活动中,只有正确把握了这些关键性指标,进行针对性、适用性和先进性的教学,才能充分发挥继续教育的功能,从而实现继续教育的价值。吕良荣等几位同志从继续教育的品牌打造、营销推广、定价策略以及成本效益等方面对此进行了可行性和实效性的分析论证,较有借鉴意义和启发价值。专题刊发,以飨读者。
How to increase the brand influence of continuing education and training products, how to expand the space of marketing and promotion of continuing education programs, how to make reasonable plans and analysis on the cost of continuing education, and how to formulate scientifically Continuing to educate the commercial prices of products has become a key indicator of the core competitiveness of a continuing education and training program. In continuing educational activities, only by properly grasping these key indicators, carrying out targeted, applicable and advanced teaching, can the functions of continuing education be fully utilized so as to realize the value of continuing education. Lv Liangrong and several other comrades from the continued education brand building, marketing, pricing strategy and cost-effectiveness of this feasibility and effectiveness of the analysis and demonstration, a more meaningful and inspirational value. Special issue to readers.