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笔者从事党委机关报广告部门的接、发和编辑广告稿件工作数年,今次从认知大众传媒的角度,谈一谈对虚假违法广告的看法。本文的大众传媒主要指我国以党委机关报为代表的报纸和广播电台、电视台。一、“广告诚实化”与大众传媒的社会责任不可否认,大众传媒着生和滋养了现今已被认知的一批虚假违法广告。广告管理部门每年都抓了不少的
The author engaged in the party committee reported to the advertising department of advertising, publishing and editing manuscripts for a few years of advertising, this time from the perspective of the mass media, to talk about the views of false illegal advertising. The mass media in this article mainly refers to newspapers and radio and television stations in our country, which are represented by organs of the Party committee. I. Ad Honesty of Advertising and Social Responsibility of the Mass Media It is undeniable that the mass media has given birth to and nourished a number of false and illegal advertisements that have been recognized today. Advertising management caught a lot every year