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2008,对于中国来说是一个不同寻常的年份,对于中国传媒来说更是一个百年不遇的机会。举世瞩目的奥运会将在北京举行,这是中华民族实现伟大振兴的一个里程碑和转折点,中国的发展从此将进入一个新阶段。奥运会是体育的盛会,也是传媒的盛宴。中国传媒也即将经历一场登上全球舞台的检阅和考验。中国传媒业该怎样做?该怎样实现创新和发展?这是一份我们必须回答的又要对历史负责的答卷。因此,中国出版科学研究所传媒研究中心与清华大学媒介经济与管理研究中心组成课题组研究和撰写了《2007中国传媒创新报告》,并在“首届中国传媒领军人物年会暨第三届中国传媒创新年会”上重磅发布。
2008, for China is an unusual year, for the Chinese media is even more a rare opportunity. The Olympic Games that attract worldwide attention will be held in Beijing. This is a milestone and turning point for the great rejuvenation of the Chinese nation. China’s development will now enter a new phase. Olympic Games is a sports event, but also a feast of the media. The Chinese media are about to go through a review and test on the global stage. What should China’s media industry do? How can we achieve innovation and development? This is an answer we must answer and we are responsible for the history. Therefore, the research group of Media Research Center of China Institute of Publishing Science and Tsinghua University Center for Media Economics and Management researched and wrote the “2007 China Media Innovation Report”, and at the “Annual Meeting of the First Chinese Media Leader and the Third China Media Innovation Conference ”on the heavy release.