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新媒体时代的发展,一直伴随着与传统纸媒的博弈,其基础是新媒体技术的不断发展,以及平台形式的不断更新。可以说,在这场博弈中,纸媒的市场份额节节败退,最终导致人才流失和广告收入大幅度缩减,但纸媒的内容影响范围不断延伸,成为新媒体开拓市场的触角。由于知识产权保护的国内漠视环境,纸媒并没有分享到新媒体带来的时代效益,后者也节省了大量内容成本。
The development of the new media era has been accompanied by the game with the traditional paper media. Its foundation is the continuous development of new media technologies and the continuous updating of platform formats. It can be said that in this game, the market share of paper media retreats and eventually lead to a drastic reduction in brain drain and advertising revenue. However, the influence of paper media continues to expand and become the antenna for new media to open up markets. Because of the disregard of the domestic environment for the protection of intellectual property, paper media did not share the benefits of the times brought by the new media. The latter also saved a great deal of content costs.