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潮水退去。跨国汽车公司正在失去光环,中国的汽车企业正在崛起。在开解低增速的中国式生存难题的当下,越来越多的跨国公司正失去方向,他们面对业绩停滞与下滑束手无策,陷入了举步维艰的漫长等待。机会再一次摆在了中国汽车企业面前。5月,北京,园博园。当一段又一段清新、真挚而精致的文字随音乐流出,海马汽车的新车发布诠释了一种不流于俗套的对于“年轻”的表达方式:洞悉年轻人的内心、赋予他们青春的光华与时代使命。海马汽车营销管理部的徐真晓对笔者说,他们进行了一线的调查,这是他们团队的
Tide receded. Multinational auto companies are losing their aura, and Chinese auto companies are emerging. Nowadays, more and more transnational corporations are losing their way in solving the problem of low-growth Chinese-style survival. They are facing a long and difficult long wait in the face of stalled performance and sluggish performance. Chance once again placed in front of China’s auto companies. May, Beijing, Garden Expo. When a period of fresh, sincere and exquisite text flows out with music, the launch of a new car in the hippocampus annotates a non-stereotypical expression of “young”: insight into young people’s hearts and their youthful glory With the mission of the times. Xu Zhenxiao of hippocampus automobile marketing management department told me that they conducted a front-line investigation, which is their team