论文部分内容阅读
媒体的影响力和生命力,根本还在于品牌力量。对于各级党报来说,这一点尤其关键。因此,如何利用品牌力量,通过活动策划,提升媒体的影响力和生命力,成为当下媒体深切关注并身体力行的大问题。寿光日报在这方面进行了积极的探索。
The media’s influence and vitality, there is still the brand strength. This is especially true for the Party newspapers at all levels. Therefore, how to use brand power to enhance the influence and vitality of the media through planning events has become a major issue that the current media pays close attention to and puts it into practice. Shouguang Daily conducted an active exploration in this regard.