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一年一度的CUBA中国大学生篮球联赛是我国第一个面向、面向社会,采取社会化、产业化运作模式的大学生专项运动联赛。目前已经成为国内两大有影响的篮球赛事之一。就参赛院校的数量和地区分布而言,堪称全国之最。联赛的主办者是中国大学生篮球协会和恒华集团,它们是民间组织和民营企业。联赛由恒华体育(广告)发展有限公司独家推广,从开始起走的就是市场化的商业运作之路,已成功举办了八届,形成了一个品牌。本文拟从联赛本身和近几届男子八强的球队入手,对他们的组织结构、运营情况及经济效益方面进行分析研究。
The annual CUBA China University Basketball League is China’s first university-oriented sports league oriented to society and adopting a socialized and industrialized mode of operation. Has now become one of the two influential basketball events in China. The number of participating colleges and geographical distribution, the highest in the country. League sponsors are China Basketball Association and Henderson Group, they are non-governmental organizations and private enterprises. League by Henghua Sports (Advertising) Development Co., Ltd. exclusive promotion, starting from the beginning is the market-oriented commercial operation of the road, has successfully held the eighth, formed a brand. This article intends to start from the league itself and the recent eight-time men’s team to start their analysis of their organizational structure, operating conditions and economic benefits.