论文部分内容阅读
娃哈哈是中国快速消费品行业内一个不可逾越的“珠穆朗玛峰”,从当初的乳酸奶、到后来的纯净水、碳酸饮料、乳品、茶饮料……这些战役的成功离不开娃哈哈成功的市场洞察力和市场策略。娃哈哈的成功为中国的民族品牌留下了浓厚的一笔,然而娃哈哈童装却使这颗耀眼的明星的光芒减
Wahaha is an insurmountable “Everest” in the fast moving consumer goods industry in China. From the original milk yogurt to pure water, carbonated drinks, dairy products and tea drinks ... The success of these campaigns depends on the successful market insight of Wahaha And marketing strategy. Wahaha’s success for the Chinese national brand has left a strong pen, but the Wahaha children’s clothing makes this dazzling star’s light by