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传播效果的最大化一直是大众传媒人不懈的追求。从内容满足受众到形式贴近受众,广播电视人做了不少探索,也取得骄人业绩。就传播形式而言,广播电视人为提升广播电视节目的传播效果,一方面注重技术革新,充分发挥广播电视的传播优势,广播电视节目的播出方式从口播到录播再到直播;另一方面学习和借鉴其他媒介的传播经验,并
Maximize the effectiveness of communication has always been the relentless pursuit of mass media. From content to audience to form close to the audience, radio and television have done a lot of exploration, but also achieved remarkable success. In terms of mode of transmission, radio and television artificially enhance the dissemination of radio and television programs, on the one hand pay attention to technological innovation, give full play to the advantages of radio and television broadcasting, radio and television programs broadcast from the broadcast to the recorded broadcast to live; another Learn and learn from the experience of other media in dissemination