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当前,家电渠道变革的电商化趋势已经不可阻挡。随着电子商务发展的深入,当介入家电零售的电商们从最初的吸引流量和价格竞争,逐步转向以快捷配送和便捷服务来增加客户黏性时,电商渠道的较量才会真正转向新的阶段,即由价格战逐步转向价值战,这时候,电商的物流配送速度和专业化、多样化的服务能力就面临
At present, the trend of e-commerce in the channel of home appliances has become irresistible. With the deepening of the development of e-commerce, when the electricity suppliers involved in home appliance retailing shift from initially attracting traffic and price competition to gradually increasing the customer stickiness through quick delivery and convenient service, the contest of e-commerce channels will truly turn to new Stage, that is, from the price war to the value of war gradually, this time, the electricity supplier’s logistics and distribution speed and specialization, diversified service capabilities to face