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提案报告,即广告公司向广告客户做有关广告活动企划、创意构想、调查结果等的报告,也就是把创意策划准确生动地向客户提交与说明,以求赢得客户的赞赏与支持。伴随着中国广告业整体经营和运作水平的提高,广告提案的水平也大大地提高了,提案报告更加规范和科学。但是同时也出现一种现象,那就是有些提案报告越来越厚, 自然也引起提案时PPT演示文件的篇幅越来越多。
The proposal report, that is, the advertisement company reports to advertisers on advertising planning, creative ideas, survey results, etc., that is, the creative planning accurately and vividly submits and instructions to customers in order to win customers’ appreciation and support. With the improvement of the overall operation and operation of the advertising industry in China, the level of advertisement proposals has also been greatly enhanced, and the proposal reports are more standardized and scientific. However, at the same time, there is also a phenomenon that some proposals are getting thicker and thicker, and naturally PPT presentations are getting more and more drastic.