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在改革开放大潮中崛起的我国酿酒行业第一家中外合资企业——中法合营王朝葡萄酿酒有限公司经过24年的奋斗,探索出一套行之有效的发展战略。王朝公司树立了全新的经营理念,把市场看作是重中之重,一切围着市场转;把质量看作是企业发展的根本保障。成立于1980年的中法合营王朝葡萄酿酒有限公司正是由于制定和实施了“市场是企业的生命,质量是企业的根本”的发展思路,因而实现了持续、健康、快速的发展目标,成为葡萄酒行业的佼佼者。王朝公司的产品不仅占领了国内50%的市场份额,而且跨出了国门,走向了世界,远销法国、美国、英国、香港等20多个国家和地区,并被国家有关部门指定为“国宴用酒”,供应我国231个驻外使领馆。
The first Chinese-foreign joint venture in China’s winemaking industry, which has risen in the tide of reform and opening up, Sino-French Cooperative Dynasty Winery Co., Ltd., after 24 years of struggle, has explored a set of effective development strategies. The Dynasty Corporation has established a brand-new business philosophy, regards the market as the most important thing, everything changes around the market; Treat the quality as the basic guarantee of enterprise development. The Sino-French Association Dynasty Winery Co., Ltd., established in 1980, was responsible for the development and implementation of the “market is the life of the enterprise, and the quality is the basis of the enterprise.” It has thus achieved a sustainable, healthy and rapid development goal. The leader in the wine industry. Dynasty’s products not only occupied 50% of the domestic market share, but also went abroad and went global. They were sold to more than 20 countries and regions such as France, the United States, Britain, and Hong Kong, and were designated as “State Feast” by relevant state agencies. With wine, we supply 231 foreign embassies and consulates.