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“首届中国企业家与公共关系高峰论坛”是北京遭受SARS以来召开的第一个全国性的学术会议。论坛嘉宾与参会企业代表共同分享和交流了企业公关的成功经验与心得,话题集中在企业危机公关、企业家的形象定位和声誉管理、企业家与危机公关、企业家自身形象与产品(企业)形象、政府公关、企业家责任与企业知情权、互联网与企业公关、媒体眼中的企业家等八个方面。
The First China Summit Forum on Entrepreneurs and Public Relations was the first nationwide academic conference since Beijing suffered SARS. Forum guests and delegates shared their experiences and insights in public relations, focusing on corporate crisis public relations, entrepreneurs 'image orientation and reputation management, entrepreneurs and crisis public relations, entrepreneurs' own image and products (business ) Image, the government public relations, entrepreneurship and the right to know the business, the Internet and business public relations, entrepreneurs in the eyes of the media and other eight aspects.