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王抗美学完回到公司后,便遇上了一个新的难题,多年来运输生产一直未产生大的波动,但1999年受各方面影响,铁路运量从一季度开始,出现显著下降趋势,照此估算年底非但完不成全年任务,而且还要产生亏损,形势异常严峻。面对这种情况,他运用所学的《公司理财》和《市场营销》理论,通过分析财务报表和分析市场,找出了运量下降的主要因素,同时也确定了公司市场开发营销的新策略,从大的思路出发,
After Wang’s anti-aesthetics returned to the company, he encountered a new problem. For many years, transport production had not caused large fluctuations. However, in 1999, influenced by various aspects, the railway transportation volume began to decline from the first quarter, showing a significant downward trend. According to this estimation, the end of the year will not only fail to complete the annual tasks, but also cause losses, and the situation is extremely grim. In the face of this situation, he used the theory of “corporate finance” and “marketing” he learned, analyzed the financial statements and analyzed the market to find out the main factors for the decrease of traffic volume, and at the same time determined the new market development and marketing of the company. Strategy, starting from a big idea,