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近些年来,随着经济的高速发展,各种社会问题也逐渐显露出来,公益广告作为社会现代化文明的标志发展到今天,其传播信息已不仅仅是单一的商品信息或服务信息,其形式内容也日渐丰富,后现代的公益广告作为社会问题的重要表现形式,无时不刻都在扮演着社会的主人,时刻保持着与社会的互动关系,呼吁受众群体传播践行其所表达的主题。本论文就在试图从公益广告的概念,其在后现代社会中的地位和意义以及它的表现形式,去研究公益广告与后现代社会的互动融合的关系,尽可能以一种全新的社会形态和思维模式更好地完成传递公益广告主题这一目的。
In recent years, with the rapid economic development, various social problems have gradually emerged. As the symbol of modern civilization, public service advertisements have been developed today. The public information is more than just a single product information or service information. Its formal contents But also increasingly rich. Post-modern public service advertisements, as an important manifestation of social issues, are always the masters of the society. They always maintain the interaction with the society and urge the audiences to spread and practice the themes they express. This dissertation attempts to study the relationship between public service advertisement and the post-modern society’s interactive fusion from the concept of public service advertisement, its position and significance in post-modern society and its manifestations, with a brand new social form And thinking mode to better deliver the theme of public service ads for this purpose.