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20世纪中叶,麦克卢汉的媒介论分别从三方面阐述媒介革命给社会带来的变革:媒介讯息之于现代社会的重要性及其给现代人在行为方式和思维方式方面带来的变化;在新媒介环境下冷、热媒介发生相互转换及其给社会带来的影响;其预言的地球村理论在新时期得到了全面的印证。
In the mid-20th century, McLuhan’s media theory elaborates on the changes that the media revolution brought to the society from three aspects: the importance of media information in modern society and the changes it brings to the modern people in the aspects of behavior and mode of thinking; Under the environment of new media, cold and hot media are interchanged and their social impact is brought about. The theory of global village whose prophecy was predicted has been fully confirmed in the new era.